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Amazon Sales in the Covid Era

For the second year, the crisis continues around the world from the Covid pandemic. Massive cuts affected all industries, but least of all - online commerce business. This is how Amazon’s marketplace generated record profits over this period. It should be noted that the preferences of buyers have undergone significant changes. Both experienced sellers and newcomers to the marketplace should pay attention to this in order to successfully promote their business. What Has Changed in Customer Preferences By analyzing the keywords for which people in the Covid era began to search for goods on Amazon, certain conclusions can be drawn. Sanitizers, face...

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Recommendations for Amazon Business Beginners

Amazon’s marketplace is growing at a fast pace. The era of the pandemic only played into the hands of both novice and experienced sellers, opening up wider opportunities for online trading for them. Sellers who are just entering Amazon need to take into account the recommendations for newbies, which will help them avoid common mistakes, as well as bring their business to new levels more easily and smoothly. You need to be especially attentive to changes in platform policy and carefully monitor them. Otherwise, you can both miss new opportunities and get into trouble, the correction of which will require significant...

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Amazon FBA Advantages and Disadvantages

FBA (Fulfillment by Amazon) is a program for sellers that provides warehouse space and Amazon services for use. Generally speaking, with the help of FBA, the seller does not care about where to store the goods, how to arrange delivery and service. All these processes are performed by the marketplace itself. This approach allows you to increase turnover and strive to scale your business. How Fulfillment by Amazon Works in the US Market The primary task of the seller is to deliver goods from any country to the warehouse of the marketplace. In turn, using internal logistics, Amazon redistributes the received goods...

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Amazon intellectual property policy

Amazon is dedicated to ensuring that goods do not violate or infringe a Rights Owner’s intellectual property (IP). If you are a Rights Owner with a registered trademark, you may be eligible to enroll your brand in the Amazon Brand Registry. Amazon Brand Registry provides access to powerful tools including proprietary text and image search, predictive automation based on your reports of suspected intellectual property rights violations, and increased authority over product listings with your brand name. To learn more and start the enrollment process, click here. To learn more about intellectual property rights, please contact your local intellectual property office or attorney. Main...

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Communication Guidelines for Amazon seller

Communication Guidelines As part of selling on the Amazon store, sellers communicate with buyers both directly and indirectly. Amazon requires that sellers follow the guidelines below for any communication with buyers. The Communication Guidelines policy is meant to protect buyers from fraud and abuse, and to protect you from unscrupulous actions from your competitors. Raising the bar for all communications to buyers benefits all our selling partners, resulting in a stronger Marketplace. Direct communication Order status messages 1. Problem with Order messages: Sellers must communicate with buyers if the product ordered is not available to be shipped. First, adjust the full order amount using the Manage Orders feature in...

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How to Increase Conversion on Amazon

Conversion on Amazon is an important indicator on which getting of your product to the top of search results, and, accordingly, sales increase depends. The main indicators affecting conversion are the following: - the sales rating of your product; - customer reviews about the product and service; - feedback from buyers in the listing, this includes answers to questions about the product, delivery, service, etc.; - images in the listing (photos, diagrams, examples of use, etc.); - good value; - the amount of time a buyer views the listing; - the quality of filling the product page (listing). By analyzing each of these indicators, work can be done...

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Why You Need to Register a TM

The concept of “trademark” is designated by different wording depending on the legislation of a particular country. In general, TM is a logo, symbol, slogan, word, or a combination of these elements, which means a brand of goods/services. The task of a trademark is to distinguish a company, product or service from competitors. This is the first step for successful business promotion. You will not be able to register words describing an ingredient, quality or feature of a service or product as a trademark. Before applying for registration of a trademark, you need to go through a search for identity with already...

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Where to Get Money for Business on Amazon

The need for funding for entrepreneurs on the Amazon marketplace may arise when their own resources come to an end, and the business requires further investments, for example, to introduce new commodity positions, increase purchases of the best-selling products, etc. Key situations leading to the need for funding Given that the business on Amazon is far from new, there is a list of typical situations in which entrepreneurs need financial investments: - the need to purchase large quantities of goods; - introduction of new or expansion of the range of existing goods; - access to new countries or trading platforms; - avoiding cash gaps and choosing...

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Features of Trademark Registration in the USA

In the United States, it is possible and important to start registering your own TM in order to be able to protect intellectual property rights. To increase the chances of registering without hindrance, you need to prepare. Choose a name for your TM that is unique and consistent with the rules of the US Patent Office. Distinctive names are examined, but not common names and place names or descriptive trademarks. Often, registration refusals are given to TM names that are similar to others and have already been registered for similar products. Otherwise, confusion may arise. There may be several grounds for registering...

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