09 October

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Features of TM Registration

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If you are thinking on which of the international trading platforms to start your business, feel free to choose Amazon. It is one of the most popular and sought-after international marketplaces. Going to Amazon, you need to take care of registering your own brand. Otherwise, if you are successful in this business, your product or trademark names may be copied and appropriated by other platform members. It is not necessary to register your brand on Amazon. However, this is a necessary procedure if you want to use significant advantages over other participants. Registration will give you new opportunities. You will receive protection for...

09 October

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Amazon and CIS Trading Platforms: Comparison

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The site of the Amazon platform is among the ten most visited sites in the world. If we compare various trading platforms, Amazon has the highest proportion of visits to the site of people who then perform the targeted action, i.e. purchase. This is why the marketplace is so attractive to sellers. At the same time, various platform services remove a significant part of the work from sellers, taking over customer requests, logistics and storage. However, not all sellers, knowing the advantages of Amazon, immediately come to it with their goods. Some people test other trading platforms, make various registrations and...

04 October

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US Patents

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Patenting in the US is somewhat specific compared to other developed countries, but still a necessary step for business development. The USPTO, United States Patent and Trademark Office, is responsible for the protection of intellectual property in the states. There are three main types of patents: - utility (issued to a device, a composition of something or a principle of operation, valid for 20 years); - design (issued for a design object, valid for 14 years); - plant (protects breeding varieties and plants, valid for 20 years). Conditions for Obtaining a Patent in the USA In order to obtain a patent for a development, a patent...

04 October

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Tools to Protect Intellectual Property on Amazon

Posted by alexsandr

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What Is Meant by Intellectual Property in a Marketplace Business? Broadly speaking, IP falls into several categories: patent, copyright and TM (trademarks). Let’s analyze what and when we come into contact: - we issue a patent for a product design (industrial design) or a utility model; - forming the text on the listing, product packaging or user manual, we take care of copyright; - when choosing a name, slogan and logo for our own trademark or store, we are faced with TM. Thus, we see that on the marketplace, the seller can come into contact with all types of intellectual property. And given the fact...

28 September

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Private Label Business Model on Amazon

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There are various models for trading on the Amazon marketplace. As expected, each of them has a number of advantages, but not without its disadvantages. In this article, we’ll examine a Private Label business model. This trading method differs from White Label in that the seller can trade the products of any manufacturers by making his own changes. That is, assigning the necessary branding elements to an unmarked product. For a business on Amazon under the Private Label model, the manufacturer does not label products. This is agreed in advance. What Are the Benefits of an Amazon Private Label Business? 1. Reduced competition...

28 September

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Benefits of Registering a Brand on Amazon

Posted by alexsandr

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When considering going to Amazon or already being a registered seller of the marketplace, you need to take care of protecting your business. The best and perhaps the only way is to register a brand on Amazon. This will get rid of hijackers and counterfeits of their products. Amazon Brand Registry is a versatile way to communicate your unique brand to a company and leverage the many opportunities offered by the marketplace. On this page you can find out more about the protection of intellectual property, the benefits of the service; apply for registration of a Trademark and get free...

14 September

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Amazon Sales in the Covid Era

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For the second year, the crisis continues around the world from the Covid pandemic. Massive cuts affected all industries, but least of all - online commerce business. This is how Amazon’s marketplace generated record profits over this period. It should be noted that the preferences of buyers have undergone significant changes. Both experienced sellers and newcomers to the marketplace should pay attention to this in order to successfully promote their business. What Has Changed in Customer Preferences By analyzing the keywords for which people in the Covid era began to search for goods on Amazon, certain conclusions can be drawn. Sanitizers, face...

09 September

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Recommendations for Amazon Business Beginners

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Amazon’s marketplace is growing at a fast pace. The era of the pandemic only played into the hands of both novice and experienced sellers, opening up wider opportunities for online trading for them. Sellers who are just entering Amazon need to take into account the recommendations for newbies, which will help them avoid common mistakes, as well as bring their business to new levels more easily and smoothly. You need to be especially attentive to changes in platform policy and carefully monitor them. Otherwise, you can both miss new opportunities and get into trouble, the correction of which will require significant...

09 September

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Amazon FBA Advantages and Disadvantages

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FBA (Fulfillment by Amazon) is a program for sellers that provides warehouse space and Amazon services for use. Generally speaking, with the help of FBA, the seller does not care about where to store the goods, how to arrange delivery and service. All these processes are performed by the marketplace itself. This approach allows you to increase turnover and strive to scale your business. How Fulfillment by Amazon Works in the US Market The primary task of the seller is to deliver goods from any country to the warehouse of the marketplace. In turn, using internal logistics, Amazon redistributes the received goods...

01 August

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Amazon intellectual property policy

Posted by alexsandr

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Amazon is dedicated to ensuring that goods do not violate or infringe a Rights Owner’s intellectual property (IP). If you are a Rights Owner with a registered trademark, you may be eligible to enroll your brand in the Amazon Brand Registry. Amazon Brand Registry provides access to powerful tools including proprietary text and image search, predictive automation based on your reports of suspected intellectual property rights violations, and increased authority over product listings with your brand name. To learn more and start the enrollment process, click here. To learn more about intellectual property rights, please contact your local intellectual property office or attorney. Main...

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