Trademark

Trademark (TM) is a combination of any properties that allow the product of this TM to differ from competitors. The branding of the product begins with the creation of the TM.

A trademark (TM) is a TM that is registered and represents an intellectual property. TM can be registered in three variants: word, figurative or combined (word + figurative) trademark. Registration of a trademark requires experience and legal knowledge, so in order to avoid mistakes it is worth contacting the help of qualified lawyers.

If you decide to register a trademark, you will receive full legal protection for your product. Besides: 

– your trademark will receive features of capital and can be used in commercial transactions, act as collateral, be a gift item, etc.;

– the registration certificate will allow you to get a ban on its use by other persons and the right to receive compensation for damage;

– you will be able to transfer TM for use to other persons and thus receive income from its use.

A registered trademark is a certificate of the company’s reliability.

To obtain registration, you must go through a search for the availability of the name and then submit the necessary documents. Patent registration, photograph copyrighting and Amazon listing are all separate.

Registering a trademark on Amazon through the Amazon Brand Registry system, in addition to protecting intellectual property, will allow you to receive a number of other benefits:

– increasing the conversion of your pages by 20% due to control over them, posting correct product information, creating high-quality content and design;

– creating advertising, similar to contextual, based on your branded ads;

– the availability of your product in a global search across all stores on the marketplace, as well as search by logo or product photo;

– smart automated search process and deleting those accounts that violate your intellectual property rights.

To obtain the Amazon brand registry in the USA you need to have a TM filed for registration, and for protection the registered TM one depends on the country

You will also need the following information:

– the trade mark presented in the text or graphics;

– Serial number issued upon filing or registration number;

– the names of the categories in which the brand’s products are placed;

– the name of the countries in which the product is manufactured and sold.

Before registration, a check will be carried out for the possibility of its implementation and, if successful, a confirmation code will be issued for your seller account.

It is important to remember that brand registration does not apply to videos, music and books.